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A comprehensive website audit is a critical first step to get a clear picture of current status of all relevant components and identify errors & opportunities.
For any website to achieve optimal Google SERP visibility they need to strictly follow best practice guidelines and recommendations in terms of technical site setup, accessibility, crawlability, indexation, page speed, site structure, keyword usage, content composition, UX and backlinking to name a few.
If you feel your site could do better simply request your customised SEO audit.
Types of SEO Audits
Technical Audit
Content Audit
Link Analysis
Performance Audit
Content Audit
A content audit usually includes a full overview of all indexable content on a website, which is analyzed by using different performance parameters to determine which content needs to be maintained, improved, removed and/or consolidate.
Content audits are used to determine the following:
- Which content is ranking for which keywords
- Content that requires editing for improved quality and engagement
- Content that requires to be updated and made current
- Content that should be consolidated due to duplication issues
- Content that should be removed
- Identify content gap opportunities
- Undiscovered content marketing opportunities
The purpose of a content audit is to get a clear picture of current content offering against ranking & engagement performance, relevant consumer journeys and competitor offering.
Backlink Audit
A thorough backlink audit is an essential step for checking your website’s health. It allows you to detect if your website is at risk of being penalized, and identify weak and valuable links. While it may seem time-consuming, a proper link audit requires a manual review.
An in-depth backlink audit is an essential part for checking your website’s search engine health and popularity. It allows you to detect if your website is at risk of being penalized by Google, and to identify irrelevant, spammy and valuable links.
The following elements will be included the backlink audit
- Referring Domains
- Referring Domain Country
- Referring IPs
- Referring Links
- Link Anchor text
- Link Domain Authority
Performance Audit
A performance audit provides critical insights on user site behavior and can also be expanded to assess Google SERP keyword rankings and search visibility against competitors.
Some of the most popular metrics for measuring user site engagement include:
- Click-through rate
- Search traffic
- Time on page
- Pages per visit
- Bounce rate
- Scroll depth
- Goal completion
- Conversion rate
Keyword Ranking & SERP Visibility Analysis This a critical part of any performance audit as it provides a clear overview of site keyword rankings and organic search visibility vs direct and ranking competitors. Via the visibility % score underperforming keyword categories can easily be identified as well as top performing competitors.
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What is an SEO audit?
An SEO audit is an initial situation analysis of relevant components of your website and by doing so identifying errors and opportunities for optimization. Running SEO audits on a regular bases is critical as Google continuously updates its algorithm in accordance with new organic search ranking requirements and user behavior patterns.
Conducting an in-depth SEO audit is the most critical starting point when engaging an agency or considering managing search engine optimization in-house. This is because it gives you a benchmark website performance status and provides a with all the relevant insights to plan future strategies and actions.
How to perform an SEO audit?
Every audit should start with a comprehensive site crawl using a crawling software such as Screaming Frog. This is a fast and easy way to asses current status and to identify any critical errors.
It’s also a common practice to check site analytics data such as bounce rate, time on site, page views and conversions to identify major issues, like any on-page errors such as broken links, duplicate content or missing meta-data.
All Website Parameters Checked
Here are a few key elements we include in our audits:
- URL Structure: Are URLs search engine friendly?
- Content: Is your content, unique, easy to read, fresh?
- Information architecture: Is it relevant and logical?
- Links: Do you have internal & external links pointing at your page?
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Frequently Asked Questions
How often should I perform a website audit?
Solid questions, depending on the size of your site, you should conduct a full website audit at least once every 6 months. If you are going through a site migration it may make sense to run a pre and post migration audit.
How much does a website audit cost?
The prices would vary depending on the size of your website and the selected audit package. For very small websites something more economical can be discussed.
How long does it take to complete a site audit?
This again depends on the size of your website. A full website audit usually takes three to four weeks to be completed.
What makes your SEO Site Audits different?
The level of details I provide in my audits (I have conducted over 1000+ audits) as well as the supporting documentation, insights and recommendation which I provide.
Can you provide an example of a Website Audit?
In the “types of SEO audits” section on this page I have provided screenshots from past client audits and specific sections. If requested I can provide a table of contents to provide a clear overview of all components.
Is your Audit suitable for any website?
Yes, our audits are customized to all types of niches such as ecommerce, service industry, blogs and many more to provide only the most relevant insights and recommendations.
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