Saving Hong Kong from
ineffective User Experience Design
Amir Nada
UPtimiser Founder
Hong Kong’s Leading
UX Design Agency
With our user experience and website design services, we strive to create the most usable and elegant digital products possible. As soon as business objectives are agreed on and a clear picture around audiences as well as context has been established we’lldevelop a data-led, highly engaging and converting design concept. With over 10 years combined management experience, we are confident to not only manage expectations but exceed them through our award-winning user experience design services.
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What is User Experience (UX) Design?
User experience design or UX design is the process of creating products (pages, applications or websites) that provide meaningful and engaging user experiences. This involves designing the entire user journey from acquiring, owning, developing and integrating the product, including all aspects of branding, design, usability and functionality.
Great products such as the iPad are thus designed with not only the user experience in mind but the entire mentioned process. User experience design doesn’t only focus on usability, aspects such as efficiency and mood need to be considered as well. There isn’t a single definition of good user experience as it is all defined by a specific context where someone is using a product.
Since user experience design covers the entire user journey, it’s a multidisciplinary challenge where designers need to show expertise in a variety of fields such as design, programming and even psychology. The typical steps a UX designer takes to design a product include industry research, creating personas and journey maps, designing wireframes and prototypes as well as some sort of testing analysis.
Inspired by data and experience
Inspired by data and experience
At UPtimiser, we develop data-led digital products that are not only focused on the actual user experience but taking into consideration the whole process, from acquiring, developing, owning and integrated the final product.
Some of the most important UX tasks we typically provide:
- Personas Analysis
- Customer Journey Maps
- Wireframes
- Prototypes
- User Testing
Our process geared to deliver powerful UX Design results
Personas Analysis
This is really the first step that a promising design process needs. Building user personas to identify needs, expectations and understand requirements. This is crucial to eliminate all major misconceptions between users, designers and developers.
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