Saving Hong Kong from
ineffective SEO for Startups
Amir Nada
UPtimiser Founder
Hong Kong’s Leading SEO Agency
for Start-Ups
With our SEO services we help start-ups to radically improve their website’s potential by making them not only rank better in search engines but consequently help to increase organic traffic, leads and sales. As a result, a perfectly optimized website, following Google’s best practice guidelines creates a robust performance framework for any start-up. At UPtimiser we identify the most cost-effective optimisation opportunities so we can get start-up websites rank in search engines in no time.
Great Things Take Time From 0 to 45,000 yearly site visitors(case study)
- Direct: 23.3%
- Organic Search: 62.8%
- Social: 5.3%
- Referral: 8.6%
- Bounce Rate: 33.28%
- Avg. Session: 07:48
- Pages/Session: 4.33
-
Returns Visitor (%) 28.72%
-
New Visitor (%) 72.28%
Start-ups should invest in SEO from day 1.
As time will pass anyway why wait 6 month or a year before you start to develop and implement a customized strategy. And there couldn’t be a better way to support my statement, than showing a real case study on a start-up website which I created myself.
Even if you are not building a start-up, but for example, thinking of starting a site project or affiliate website you can still apply these tactics.
If you are struggling with current SEO efforts or believe there is still space for improvements, I would suggest to compare both strategies to find gaps and opportunities. Simply fill the gaps by utilizing some of the tactics I used and achieve better results.
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What’s Start-Up SEO?
From a start-up’s perspective, the amount of established businesses clogging up search engine result pages may seem more than a little invincible. Many business websites have been optimised for years, working to dominate first page top results and rank out any competitors.
While it is true that more established websites may have an advantage in some important elements of search engine optimization, there are plenty of tactics and strategies start-ups should consider to increase organic search traffic, number of leads and build a strong and sustainable framework.
There are even some massive benefits when starting from scratch. Building a new website with SEO principles in mind from the start will avoid time and money spend on lengthy optimisation projects something many ranking competitors must do based on their legacy set-up.
As a start-up, it is easy to shift focus away from SEO as it requires a lot of time and expertise. To avoid this channel being left on the side it is recommended to put someone internally or externally in charge of all projects this will also help to develop expertise and insights which can be shared and used across different channel teams.
Get the Ball Rolling Start-Up SEO
Get the Ball Rolling
At UPtimiser we are making sure that start-ups spend their available marketing budgets in the best way possible. SEO might not always be the best channel and we would advise against it if so but we have seen many success stories over the years where search engine optimisation has played an integrate part. Let’s say a start-up has a budget of HK$5,000.00 a month and want to achieve top 3 ranking positions for a term like “credit cards”, we would always inform that this would not be possible, but suggest a more niche term approach that speaks to a specific target audience. By developing in-depth audience segmentation & keyword strategies we are able to achieve first page rankings and provide higher conversion rates and ROI.
OUR SEO EXPERTISE
Frequently Asked Questions
What’s the difference between Start-Up and regular SEO?
As Start-ups usually don’t have the same resources and budget available as established organisations initial growth is the biggest difference. For start-ups to quickly scale they need to be more resourceful, tactical and creative when investing in this channel.
So what’s the best way scale my SEO as a start-up?
In order to quickly increase a website organic search visibility it is advisable to focus on a more niche set of keywords and develop 10x content that provides superior user experience while covering all technical optimisation essentials such as fast page loading speed and mobile first.
When is the best time to invest in SEO?
SEO provides an excellent long term ROI but does not deliver any meaningful short term results. It will require at least 6-12 month before you can see any first page rankings and capture relevant organic search traffic. S- it is advisable to invest early on as it takes time to see any meaningful performance results.
Who should be my first SEO hire?
Best to initial hire a web developer with a good understanding of basic SEO. At the early stages it is crucial to have someone available who can quickly update core on-site page components such as title tags, meta descriptions and headings as well as help develop your sites information architecture.
Should I focus on link building?
Backlinks are a powerful component but they should and will grow naturally as long as you develop high quality content pages and utilise social media and online PR to amplify. It At no stage of your journey is it advisable to use black hat link building tactics might work initially but put your website at risk of receiving a ranking penalisation by Google which is hard to recover from.
Is keyword research important?
Sizing and mapping relevant Google keyword search demand is the core framework for any website setup and optimisation. Start-ups should develop a keyword blueprint as soon as possible and use it as there strategic guideline for content and landing page development.
SEO Advice for Start-up’s
Have any questions around SEO for start-ups? Ask me anything and I will try to respond as best as I can.
Ask away
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Hong Kong’s #1 SEO Agency for Start-up’s
UPtimiser is one of the city’s leading SEO agencies for start-up’s. Setting up and delivering cost effective and performance oriented SEO projects which provide long term growth is our main focus when helping start-up’s to elevate there organic search performance. It requires the right set of SEO skills paired with experience in the start-up industry to be able to deliver meaningful results.
We have helped hundreds of start-ups succeed over the years where our SEO consultancy has played a huge part in our clients websites success. If you are playing in a very competitive industry or entering a very saturated investing in SEO is really to only way ton increase your organic search traffic, drive leads & conversions and increase your online visibility.
UPtimiser can provide you with the right strategy to scale your start-up in the fastest way possible. Based on your business objectives and budget we will map out a customized SEO roadmap for you. Even with a budget as little as HKD 5,000.00 a month we will make sure you achieve first page Google rankings for relevant keyword and help you develop engaging web page experiences which will translate into conversions and a positive ROI.
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