Saving Hong Kong from
ineffective SEO Services
Amir Nada
UPtimiser Founder
Hong Kong’s Leading
SEO Consultant
Hi, my name is Amir. I’ve spent the last15 years optimising websites and helping business owners to achieve amazing results.
One day, a close friend told me about his website and how he had been spending thousands of dollars for SEO services with almost zero improvements to his sites organic search rankings and traffic.
Inspired, I decided to do something about it. I started UPtimiser with the one goal in mind: to save business owners from ineffective SEO services.
Great Things Take Time From 0 to 45,000 yearly site visitors(case study)
- Direct: 23.3%
- Organic Search: 62.8%
- Social: 5.3%
- Referral: 8.6%
- Bounce Rate: 33.28%
- Avg. Session: 07:48
- Pages/Session: 4.33
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Returns Visitor (%) 28.72%
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New Visitor (%) 72.28%
I used to believe case studies with headlines like this were just click-bait. After all, saying I increased my websites organic traffic by 1,400% can’t be true, right?
Honesty in words & actions are integral to business success hence sharing this case study and the key areas I focused on to achieve incredible results should serve as a simple demonstration so that you can get a feel on how I approach any type of web optimisation projects.
I am not suggesting that what I’m about to share with you is a blueprint to success. Every client and website will face different challenges, and some tactics that worked for my website might not work for yours.
That being said, there are key tactics and processes throughout this case study that you can apply pretty much on any website you’ll ever optimise.
MORE ON WHAT I DO
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What is SEO and why do I need it?
It’s a combination of tactics & disciplines that help search engines find and trust your website, organize the information you are displaying, and present it to users searching for it.
Summarized it involves conducting keyword research to first determine what your audience is looking for. Second, making sure content has those keywords incorporatedin a natural and useful way. And last, promoting the content so it gets shared and linked by other websites to increase your contents ranking authority.
Why does my business need SEO?
Internet users rely on Google to answer search queries and to find all sorts of information. If you provide valuable information and make it easy for search engines to find and organize it, search engines will reward your website with higher organic rankings which translates into higher visibility. This increased exposure means more organic visitors to your website.
Since search engines return query results to users who are actively searching for terms or phrases, getting to the top of organic rankings means you’re providing information to serve a user intent in the most natural way. Unlike advertising, you aren’t trying to push information in front of users who might not be interested at the time. In simple terms you are serving an active audience and don’t have to pay to get your message to them.
Overall, Search Engine Optimisation is one of the most effective and sustainable ways to build your websites online presence.
Page One The Holy Grail
Page One The Holy Grail
Google is the biggest search engine in the world and it’s data tells a compelling story:
• Listings on the first page of search results reap 80% of Google’s internet traffic
• 35% of total organic traffic is taken by the listing ranking at number one
• Only 1 in 4 users scroll past the first page of the search results.
Our process geared to deliver powerful SEO results
Step 1: Initial Situation Analysis
When kicking off a campaign,we start by diving deep into your,company, website, industry, and competitive landscape. By doing so,we can make some rough estimates on how much time and work it requires for your site to conquer the desired Google top.
Step 2: Search Demand Analysis & Keyword Selection
After getting an idea of where you stand with your website and rankings, we’ll carry out keyword research to find top sales-driving search terms for your business. This includes revealing keywords that your competitors rank for, digging for new keyword opportunities, and a lot of filtering and analysis. We’ll come up with the most powerful list of keywords to further optimize your website for.
Step 3: In-depth Website Auditing
Sometimes a small technical issue can result in poor user experience, hold back your rankings, and even get your site under a Google penalty. We’ll run a 360° audit to identify your website’s weak spots (crawlability, indexing, redirects, coding errors, etc.) and fix them before they grow into a problem.
Step 4: On-Site & Conversion Optimisation
Onsite and conversion-focused strategy works to improve the consumer behavior on the website in order to drive higher engagement
Step 5: Content Marketing Strategy
We work out content recommendations that are 100% custom and fit your business goals perfectly. They’ll include high-level messaging, a value proposition, and a social media integration. To maximize the positive impact on SEO, we’ll also develop publishing workflows for you to stick to.
Step 6: Quality Link Building
Fact is, reaching Google’s 1st position is impossible without building quality links. Unlike many cheap, blackhat SEO agencies that simply buy you tons of low-quality links (that disappear in a month or get you under a Google penalty), we acquire links from authoritative and trustworthy publishers.
Step 7: Focused Relevance Targeting
Our custom-built software allows us to boost your website’s online presence because we can easily reference important keywords for your business. It also highlights valuable, targeted locations throughout the web on blogs, articles, directories, and social media.
Step 8: Continuously measure and optimize
And of course I will continuously measure performance and optimize or change actions based on best possible ROI. Full visibility and access to a user-friendly dashboard that helps you track your website’s activity and progress. Additionally, there is a detailed monthly report that dives deeper into your website’s metrics.
We have narrowed down the list of all the key components which are decisive by collecting all the crucial data, used industry-leading tools as well as our own propriety data and created above chart to provide a clear overview of all relevant Google ranking factors and each of their weighting.
And How Long Does It Takes To See SEO Results?
If you want to increase your website traffic and receive more qualified leads & conversions, search engine optimisation should play an integral part in your digital marketing plan. When it comes to choosing an agency or expert consultant you’ll first want to know how much it would cost and how long it would take to see tangible results. On this page, we’ll break down the average cost of SEO services in 2019 and list out all connected tasks which might be required to optimise your website.
In general, we begin to see ranking improvements during the first few months as fresh and optimized content starts to rank for less competitive keywords with lower search volumes. It’s in the 6-18 month range, based on the variables we mentioned earlier, where we begin to see increased traffic and leads as your site begins to rank for more competitive keywords with higher search volumes.
SEO is a long-term strategy that compounds over time. It may take some time to see tangible results but the real value in the early month comes from setting up the right foundation for future success as if done correct it will serve your business for years to come and create a reliable lead generating channel.
OUR SEO EXPERTISE
WEBSITE AUDITS
All SEO projects begin with a full and thorough website audit, enabling all of a site’s errors and opportunities to be identified and allowing us to estimate correct actions and timeframe.Read More…
TECHNICAL OPTIMISATION
The technical foundation of a website is key for optimal search engine indexation. From website speed, crawling access and code are all following Google’s best practice. Read More…
LINK & BUILDING OUTREACH
Outreach activities are in integral pillar of any SEO strategy whether curating contextual links, fixing broken links or running a competitor link audit.
Read More…
ON-PAGE OPTIMISATION
Optimisation of all possible on-page elements such as title, meta and heading tags as well as making sure page structure follows Googles best practice. Read More…
LOCAL SEO
Local businesses require this discipline for optimal exposure & visibility. Recommended tactics include my business profile management, directory and review management. Read More…
COMPETITOR & MARKETPLACE ANALYSIS
To minimise risk preparation is key. Opportunities are identified through competitor analysis and the wider search landscape.
Frequently Asked Questions
What is Search Engine Optimisation ?
Search engine optimization is the practice of optimising your website to increase the quantity and quality of your traffic through non-paid search engine results. When you first consider doing SEO, your website might be ranking on the 4th page of Google for relevant keyword searches. After optimising your website for a longer period, ideally 6-12 month, you should start seeing your website rankings for relevant keyword searches improve.
How do we do SEO?
It requires a holistic approach to achieve maximum performance results we optimise all user and ranking relevant areas of a website. In general, there are six main disciplines Technical, On-Page, Content, Link Building, Local and User Experience. After running an initial website analysis and developing a customized strategy we apply a combination of different tactics from different disciplines to provide meaningful optimisation results.
How long will it take to increase my rankings?
Depending on the status of your website, the actual optimisation work required, the competitiveness of your industry and the crawl frequency of Googles spiders, it typically takes 3-12 month before seeing any promising results. The first couple of month are dedicated to making best practice technical as well as on-page updates to your website and submitting all these changes to Googles Search Console via submission of an updated XML sitemap.
How much does SEO cost?
The price comes down to two main factors, the industry you are competing in (e.g. florists in Wan Chai or banking services in all Hong Kong) and the size and strength of your website (e.ga new blog with 10 pages and little written content vs. a legacy eCommerce platform with over 2000 pages and interactive content and tools). Most of our clients are spending between HK$8,000.00-HK$25,000.00 per month depending on competitiveness of their industry and achievable ROI.
What about SEO packages for $99 per month?
These packages are usually using shady black-hat tactics where backlinks are automatically added through a software or hidden script is inserted into pages putting your website at risk of being penalized by Google and removed from their index. We’ve seen several cases where these packages have harmed our client’s website short and long term.
Can we guarantee number 1 rankings?
We cannot guarantee something they we cannot control, and beware of companies that claim otherwise. Google’s algorithm is constantly changing and evolving so guaranteeing number 1 rankings would simply be unethical. We do have years of experience successfully improving rankings for clients some even to number 1 rankings. We always provide meaningful and ethical recommendations with the aim to get to the top of Google as quickly as possible.
Why won’t my website rank?
There could be several reasons why your website isn’t ranking. If you’ve attempted SEO efforts in the past you might just haven’t done them correctly or within a super competitive industry. There could also be an active Google penalty placed on your website making it impossible for you to see any rankings. Further investigation would be required to determine the exact cause for this.
Can you get me ranked for terms such as “lawyer” or “personal trainer”?
Generic search terms are highly competitive and optimisation efforts are extremely costly and time intensive. Another reason we usually advise against going after generic terms, they usually don’t convert well. If you are personal trainer in Kennedy town it is more cost effective and efficient to go after search queries that relate to the location of your work.
Why should I continue SEO once I've gotten great rankings?
Achieving your desired first page rankings is only half the job. As Googles ranking algorithm is constantly updated and evolving, rankings might fluctuate form one day to another requiring on-going support. Maintaining achieved first page rankings might not be as challenging as working on new ones but constant tracking is required to avoid loss of rankings.
Should I start SEO before or after my website is built?
Considering efforts before and during website build can improve the long-term outcome of your website significantly. Strategic planning around page structure, content and keywords will help to improve the overall performance of the website from day one and will reduce cost for on-going services. Having a consultant at your side during the built will assure all best practice ranking components are included.
SEO Advice
Have any questions? Ask me anything and I will try to respond as best as I can.
Ask away
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Hong Kong’s Best SEO Company
Our approach to search engine optimisation is straight forward, we develop strategies based on the nature of your website, how your customers engage differently from desktop vs mobile, how they find on search engines and the search experience they have once they landed on your website. With these principles in mind, we drive not only rankings and traffic but measurable engagement results such as conversions, leads and sales.
At UPtimiser we help small businesses and brands to get to the top of search engine results, positioning your website directly in front of your customers. We always aim to get you to very top in order to increase your chances in generating more organic search traffic leads and sales. Our team of experienced consultants understand that hard data leads to a greater ROI. We, therefore use a variety of industry leading insights & analytics tools to provide meaningful reports, giving our clients complete transparency into how and where budgets are spent and what ROI has been achieved.
Leading SEO Consultant Services
We pride ourselves on being Hong Kong’s leading SEO services company. From day one our aim is to exceed client expectations and deliver tangible organic search improvements. We work intelligently on comprehensive strategies to deliver organic search results, even once front-page results have been achieved we’re dedicated to helping you improve the search experience on your website, make recommendations around content and conversion improvements in order to drive more traffic, leads and sales.
Our competitive edge is the fact that our team comprises some of the most experienced search engine optimisation professionals in the market some with over 10 years of international experience. We are also always on top of the latest industry trends and run several workshops and conferences each year. While many established agencies stick to what they know, we’re constantly innovating to expand our strategies with cutting-edge ideas.
Want to work with results driven SEO experts?
Get in touch today and see how our team of search engine optimisation consultants can help you grow your rankings, traffic and leads instantly. New clients can also claim a free SEO strategy session worth HK$2,500.00.
What are some common mistakes in SEO?
Most common SEO mistakes include:
– Lack of topic concentration > site navigation mapped against consumer search demand & buying stages
– Over/Under-optimisation of keyword usage & content (thin or duplicate)
– Purchase of non relevant, low quality or spammy backlinks
– Code errors that prevent optimal machine ‘reading’ of site content & indexation
– Poor user experience considerations > high bounce rate & low engagement