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How much should I invest in SEO?
If you want to increase your website traffic and receive more qualified leads & conversions, search engine optimisation should play an integral part in your digital marketing plan. When it comes to choosing an agency or expert consultant you’ll first want to know how much it would cost and how long it would take to see tangible results.
On this page, we’ll break down the average cost of SEO services in 2019 and list out all connected tasks which might be required to optimise your website.
UPtimiser SEO Pricing Plans
At UPtimiser, we offer fully customizable plans for all sizes & types of businesses, packaged up in 3 tiers to fit your business needs and budget.
In addition to all our services, clients receive on-going keyword ranking and CTR organic click reports to provide a transparent overview of performance progression.
To get an idea of how much you should expect to invest for SEO services, check out the table below.
In addition to above plans, we also offer ad-hoc performance reporting options, so you’ll have access to your data whenever requested. Ad-hoc performance reports include strategy recommendations, and check-in calls (upon request).
No matter what plan you go for, we’ll always keep you updated about your project’s performance progression. In case you require a that level of flexibility you can always request an Ad-hoc performance report.
At UPtimiser we believe in a data-led SEO approach hence understanding Googles algorithm implications sits at the forefront of all our strategic planning. We have created above chart to provide clients with a simple overview of core optimisation requirements.
And How Long Does It Takes To See SEO Results?
There a lot of different variables that play into how quickly you can see results once you have started doing SEO. Benchmark organic search traffic, content, web design&UX, domain age & authority, number & quality of referring domains, ranking & direct competition as well as your target market all need to be taken into consideration to determine how quickly you can see performance improvements.
Once you start optimising your website it will usually take some time before any meaningful ranking improvements are achieved. Once Google has crawled and indexed all fresh content updates it will usually take at least 3-4 weeks for less competitive keywords to show some positive movements and another 3-4 month for more competitive ones.
Obviously there are a lot of different variables but usually we will see the first significant organic search ranking improvements around month 6 and on wards. The benefits of SEO compounds over time so setting up the right foundation in the initial stage will help your website to deliver maximum results in the foreseeable future.
SEO Pricing Guidelines
HKD$7,850 to HKD$156,800
HKD$5,000 to HKD$25,000
Frequently Asked Questions
Shouldn’t SEO be free?
Organic search listings are free but to get to the top of Google requires labour-intensive and on-going optimisation efforts. If you want to achieve any meaningful organic ranking results a monthly budget is advisable.
How much does SEO cost per month?
Monthly investments vary based on several factors. First it really depends on the state of your website and your benchmark organic ranking performance. A new website with little online visibility who is operating in a very competitive industry will need to make bigger initial and monthly investments as a more established website which is already ranking for several relevant high volume keywords. Also commissioning an agency vs working with freelancer can impact cost. It is important to compare rates and scope as well as understand projected ranking and traffic growth.
What is a Site audit and do I need one?
A site audit is an initial benchmark performance report that comprises off several key components such as technical, keyword ranking & visibility, on-site, content and off-site performance to assess a websites initial situation versus direct and ranking competitors. The audit serves as an initial blueprint and guideline for goal setting and customized activity planning.
How long does a site audit take to be completed?
Depending on website size and industry an initial site audit will take at least a couple of days. For an in-depth site analysis including competitive landscape it could take two weeks or more.
How much do freelancers charge?
It depends on the expertise of the respective freelancer. As freelancers usually work on an hourly rate model they might not necessarily be cheaper then working with an agency on an on-going bases. If a freelancer provides very cheap rates it is probably a sign that he either doesn’t what he is doing or uses shady black hat tactics which can ultimately do more harm to your website.
What’s the different between SEO & SEM?
Search Engine Marketing or SEM is an overarching term that includes different search marketing tactics such as Google Ads and SEO. Both disciplines help businesses by promoting websites and pushing them to the top of search engine listings to deliver increased visibility and subsequently increase traffic and leads.
Are there any pricing guidelines?
There are 4 ways to contract us for SEO services, refer to the section above to understand and compare the different pricing models.
How much is a SEO site audit?
Some agencies offer them for free but you should be wary of these offers as a full site analysis including all mentioned components takes up to two weeks (depending on size of website and industry) for one SEO professional to complete.
Do I really need a site audit?
As stated a site audit is really the first step before any work should commence. Without conducting an initial audit your strategy might be at risk or targeting the wrong areas of optimisation
What SEO components do your prices include?
At UPtimiser we tailor our monthly plans based on client requirements and current state of website and online visibility. Beginning of each month we will advise on recommended steps and will use monthly retainer hours to complete.