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With UPtimiser you’ll drive more
qualified traffic & leads to your business

Hong Kong’s Leading Digital
Strategy Agency

With our digital marketing strategy development services, we create strategies that will define business goals, focus on resources in the most crucial objectives and reap profitable benefits from all digital marketing efforts. As soon as business objectives are agreed on we will craft a comprehensive digital marketing strategy that not only attract traffic but gives assured results. With over 10 years combined management experience, we are confident to create a strategy that will not only grow trafficbut also generate leads through our innovative strategy development services.

What is a Digital Marketing Strategy?

In simple terms a digital marketing strategy is a plan of action designed to achieve long-term success online. A digital marketing strategy reduces the time spent trying different tactics and more time getting ahead of the competition. It helps businesses to be better prepared and informed on where to pivot when situations change and the tactics to apply for future online marketing campaigns. Planning is a core skill for any digital marketer yet many businesses still do not have a defined digital marketing strategy in place. Once a plan is defined it sets out steps on how business and marketing objectives can be achieved.

With the ever-changing digital landscape, it is crucial to consider the evolution of a digital marketing strategy. There needs to be an agile mindset to react quickly to changes and new technologies in the market. A strategy is a business guide and an important starting point for any tactics but it is crucial to accept that any strategy will need to evolve and change in real time. A digital marketing strategy that cant evolve runs the risk of providing no long term success.

Aiming for digital excellence

At UPtimiser we believe strategies need to be performance-focused and data-led. With this in mind we develop digital marketing strategies that drive traffic, attract engagement and grow leads. We craft short or long term strategies designed to build long term success.

Our steps to strategy development success:

  • Align your digital marketing compass
  • Stay ahead of market trends
  • Develop precise marketing tactics
  • Measure and optimise results

  Our process geared to deliver powerful strategies  

Situation Analysis

The situation analysis section of your digital marketing strategy needs to describe the context in which your digital marketing will take place. It should include an analysis of your business' internal and external environments.

Objective Setting

The objectives of your digital marketing strategy need to be specific, measurable, attainable, relevant and timely. When defining digital marketing objectives, they need to align with your overall business goals and KPI’s.

Digital Marketing Strategy

Once objectives have been defined, a summarised version will be developed showing how you are going to use digital marketing to meet your business goals. This should summarise the 'big picture' and lead naturally into the tactics that you want to use.

Digital Marketing Tactics

The tactics section will describe how to implement your strategy, and defines the channels and tools that you should use. It should define what you hope to achieve your main objectives, and how you will measure your performance.

Budget & Resource

In order to achieve your objectives, we will outline spend overall and how this will be broken down across tactics over a defined period. Also, key performance indicators need to be included as well as potential ROI across channels and a summary of projected benefits.

Review & Measurement

Calculating ROI for each individual selected channel is crucial to get a better understanding of campaign performance results and to calculate customer acquisition cost against average customer value – that is really the amount a customer spends on your product or services.

ONLINE MARKETING EXPERTISE

WEBSITE DESIGN - DEVELOPMENT

Around 30% of all websites are powered by WordPress, making it the most popular content management system in world. Read More…

CONTENT MARKETING

In simple terms content marketing is the practice of developing and publishing relevant content to provide value and engagement to an audience with the goal of growing leads & sales. Read More…

DIGITAL MARKETING AUDIT

A digital marketing audit is an inspection of all activities, strategies, and tactics of what a business has been doing to establish and develop its online presence.

CONVERSION RATE OPTIMISATION

Conversion rate optimisation or CRO is the process of using optimisation tactics in order to increase completion for a specific action. Read More…

USER EXPERIENCE & DESIGN

User experience design or UX design is the process of creating products (pages, applications or websites) that provide meaningful and engaging user experiences. Read More…

STARTUP MARKETING

Startups can’t afford to miss out on any leads in fact, the ability to convert leads into sales is the key parameter for growth. Read More…

  Clients we’ve helped get results

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"When it comes to digital marketing, the first person I turn to is Amir. He and his team get straight to the point with the goal of making you more money. Work with them."

Justin Bowman
Justin Bowman

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....for our clients!