Saving Hong Kong from
ineffective Content Marketing Services
Amir Nada
UPtimiser Founder
Hong Kong’s Leading Content Marketing Agency
With our website content creation services, we deliver words that not only engage but increase traffic & leads instantly. As soon as business objectives are agreed on we will craft a data-led plan and develop highly engaging and converting SEO optimised words with an unbeatable ROI. With over 10 years combined management experience, we are confident to not only write engaging contentbut also generate leads through our innovative services.
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What is Content Marketing?
In simple terms it’s is the practice of developing and publishing relevant copy to provide value and engagement to an audience with the goal of growing leads & sales. In comparison with traditional product marketing tactics such as sales collaterals and product information includes things such as educational whitepapers, e-books, videos of products and services, Q&A’s and even webinars that guide customers through experiences. It’s really the easiest marketing tactic to turn products and services, no matter how ordinary they might be into something unique.
In order to get discovered by the right audience and earn credibility, trust and loyalty, brands have to become a credible and authoritative resource on subjects that matter to potential customers. This in turn enables brand to strengthen not only customer relationships but also grow engagement and as result an increase in profit.It should always be relevant to the audience. The cornerstone of any strategy is really to address a problem and to provide some sort of solution or guidance.
Get discovered with Content Marketing
Get discovered with Content Marketing
At UPtimiser, we develop data-led campaigns that consumers engage with. Creating value for audiences that fuel customer engagement and loyalty is our main priority. In the age of spam and information overload, we help to develop bespoke strategies that convert and provide an unbeatable ROI.
Key benefits of our high quality campaigns:
- Generate more traffic and leads
- Increase trust and credibility
- Improve customer experience
- Support SEO strategies
Our process geared to deliver powerful content
Audience Analysis
Understanding your audience is really the first step in getting an idea on what to write. Understanding your audience demographics and asking the right questions, such as What problems are they facing and how can they be solved?, are crucial for any strategy success.
ONLINE MARKETING EXPERTISE
Frequently Asked Questions
What is content marketing?
The process of building relationships with your customers through the consistent creation and sharing of relevant and high-quality copy. But due to the high number published, it can become quite a challenge to reach targeted audiences. This is why every marketer should have a strategy aimed at not only creating but also how to amplify.
It entails a series of activities that are focused on managing, growing and/or creating a positive brand image. With a good marketing strategy, you can grow your websites traffic, continuously.
How can it work for my business?
The significance of content marketing to any business cannot be overemphasized. Irrespective of the type of business or industry, content marketing has a role to play as it serves as a key resource in providing comprehensive information about a business and its services and products. It’s what keeps your business relevant, it not only promotes products but also educates consumers and helps them to understand how you can help them solve their problems.
What should be considered when developing content?
It’s has many commonalities with traditional marketing efforts. For example tv ads are used to create awareness and draw attention, content marketing can also draw attention and raise awareness when executed properly.
The most important thing to consider when starting is a “strategy.” First it requires an in-depth audience analysis where you learn about the pain points of your potential customers and the problems they face. Craft messages based on your initial findings and target your audience at the right place and time.
How much content should my business produce?
Well, this also depends on your business type, industry and customized strategy. You may decide to share weekly or even daily but you must first test and learn about the perfect publishing frequency by analysing engagement data. Sometimes producing too frequently can make your content look too promotional. All you need to do is find the perfect frequency depending on your brand, product and competition in market.
How can I measure my Content Marketing efforts?
Depending on the goal tracking the performance of your content marketing strategy can be done via user engagement data. Some campaigns might focus on number of readers while others focus on tracking more commercial targets such as number of calls or fill out forms. The way you choose to track your marketing efforts and measure the result depends on your goals, in any case it is very imperative to track your progress.
Do I really need content marketing?
Developing copy depends significantly on your industry, business model and consumers. If you are growing your business around internet users, you may have to consider on-going efforts. With content marketing, you can generate a consistent number of regular leads. Thus, as you consistently create, share, and promote, your leads and traffic are growing in a somewhat geometric progression. Consistent marketing may help you increase your website traffic exponentially.
Can Content Marketing help in generating leads?
Content marketing and lead generation are two inseparable marketing tactics. For most businesses, the primary purpose of content marketing is to generate leads. Basically, it’s a strategy to influence your audience via relevant written information. Many prospects subscribe to newsletters or provide contact details voluntarily simply because of quality copy. There are various strategies out there that help convert leads. You just need to find one that works best for your business.
What type of content should my business develop?
This depends on your type of business and industry. Most businesses that sell products on the internet are can go with niche blog posts, product articles, and “how-to” guides to help their customers understand the relevance of their products and how to use them. Some other businesses may find longer content formats more ideal to promote their brands, so they publish eBooks or develop case studies and white papers to draw attention and create relevance. Whichever type you’d want to create, you must consider your customers’ preference first. Are your customers ready to read over 150 pages trying to understand what you are offering? Perhaps, a short explainer video would be enough.
What’s the difference between Content and Social Media marketing?
Although social media marketing may be seen as a form of content marketing that is restricted to social networking platforms, it is not the same. Content marketing is mainly placed directly on a business website or other relevant resources while social media marketing, as the name implies, is the core marketing discipline on social networking platforms like Facebook, Twitter, Instagram and others. In recent years some businesses have merged their efforts to create a more holistic approach.
When will I see the results of my campaigns?
Results on businesses can be illusive. You may find your content getting tons of visits, likes and even shares within a couple of weeks, but the ultimate goal depend on your long term ROI. Your consistency over a significantly longer period will yield results and these are real; substantial and tangible.
Thus, content marketing should rather be planned with a long-term motif instead of focusing on quick, short term rewards.
Content Marketing Advice
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Hong Kong’s Leading Content Marketing Services
UPtimiser is one of Hong Kong’s leading consulting services. Our experts employ exceptional expertise when developing strategies that fit customized audiences. Understanding your audiences and your brands tone will help us develop the perfect strategy for your business.
Our team is ready to help your business to generate awareness, website traffic and high quality leads. Our services are suitable for all types of businesses from start-ups to established legacy businesses.
All our specialists are continuously testing boundaries and finding new ways to reach customers more effectively. We dedicate tons of time into analysis and research as well as review competitor which are all contributing factors in developing more engaging content.
Client satisfaction is our primary goal, and we are focused on ensuring that our clients are at the top of their industry as we strive to deliver campaigns with a positive ROI with 100% commitment.
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