Saving Hong Kong from
ineffective Digital Marketing
It’s my business to grow yours.
Hi, my name is Amir. I’ve spent the past 10+ years working for digital marketing agencies and servicing some of the world’s most succesful companies.
One day, a friend told me about his website and how he had been spending thousands of dollars for his digital marketing with very little to no return of investment.
Inspired, I decided to do something about it. I started UPtimiser with the one goal in mind: to save clients from ineffective digital marketing.
Join me and let’s restore some balance to the world.
Great Things Take Time From 0 to 45,000 yearly site visitors(case study)
- Direct: 23.3%
- Organic Search: 62.8%
- Social: 5.3%
- Referral: 8.6%
- Bounce Rate: 33.28%
- Avg. Session: 07:48
- Pages/Session: 4.33
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Returns Visitor (%) 28.72%
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New Visitor (%) 72.28%
Finding the right digital marketer isn’t easy.
There are so many variables to consider, like whether they can actually deliver promised results or if they just charge a monthly fee with very little to no return of investment. Also you might wonder what a reasonable monthly fee might be or whether you could manage your digital marketing yourself.
The truth is, the right digital marketer can help you get a return on your investment at a fraction of the cost you’d have to spend to hire an in-house team.
Sharing this case study and the strategies I used to achieve an incredible ROI should serve as a demonstration so that you can get a better feel on my approach and my abilities to delivery great results.
MORE ON WHAT I DO
Delivering WOW experiences at every stage of the consumer journey.
Online PR is an online marketing tactic used to increase a brands online presence and make consumers aware of newsworthy information about a business. When planned thoroughly, it can increase reach and visibility at a very cost-effective ROI. You can also gain famed publications and high-quality backlinks from relevant and authoritative sites.
Display advertising, sometimes also referred to as banner ads, is a form of online advertising that transfers commercial messages visually via text, logos, videos, animations or other graphics. Display ads are the most effective when a company wants to build or maintain its brand awareness or foster customer loyalty.
YouTube advertising is managed via Google AdWords and just as with search ads it works on a bidding system. With YouTube advertising businesses can targeted audiences via several segments such as gender, geographic location, spoken language or interests which allows them to be highly relevant and to build or maintain brand awareness.
With years of collected user data and as the biggest social platform in terms of monthly active users Facebook has also grown to one of the top digital advertising channels. Its ads provide a great way to target users based on their activity, demographics and some other relevant audience metrics which allows business to be build or maintain brand awareness.
With 1 billion monthly active users Instagram has grown to one of the most popular social networks. Its advertising tool can help to promote businesses, increase awareness and reach more customers at a very cost-effective rate. Ads are interspersed in the feed and stories section and almost look identical to regular posts.
The most successful influencers have a strong persona and a highly targeted theme attracting thousands some even millions of followers. Working with the right influencer can provide businesses with the perfect opportunity to increase brand awareness, reach new audiences and promote their products & services.
At this stage of the consumer journey content marketing is the perfect tool to inform consumers about key product or service features as well providing them with supporting content such as white papers, infographics, podcasts or videos. Adding email capture functionally will not only allow businesses to get in touch with potential customers but also get a better understanding what they are looking for.
When entering the research & discovery loop potential customers will likely turn to Google first to find relevant information. Being visibly, relevant and fast (page loading time) at this stage of the consumer journey as well as covering all suitable keyword search intents are key for consideration.
Google Ads formerly knows as Google AdWords is Google’s very own advertising platform and should play an integral part at the consideration stage of any digital marketing plan. If planned and executed correctly Google Ads campaigns can be extremely effective and provide a great way to reach new customers and generate leads.
As Social often feeds into the discovery of new content such as news stories, products or services it helps business to raise awareness and reach new audiences. Social Media Marketing includes activities such as sponsored posts and other paid content that drives audience engagement and viewership through social platforms.
Effective Local Search Marketing builds upon a base of transparent business information, using several tactics to transform an unknown brand into verified & reputable local business. It is incredibility effective in promoting local businesses and their products and services to customers at the exact time when they are looking for them online.
Content Marketing enables businesses to strengthen not only customer relationships but also increases discoverability and engagement. In order to get discovered by potential customers and earn credibility, businesses have to become a credible and authoritative resource on subjects that matter to potential customers.
Users rely on Google to answer search queries and to find the most suitable results. If a business provides valuable information and makes it easy for Google to find it, Google will reward the site with higherrankings which translates into increased visibility and more organic visitors. So, SEO really helps with building your websites online presence.
Having a business site isn’t just about selling products online, it’s also about providing real value to potential customers. No matter what your business or profession, a website can increase your brand awareness, reach new customers and generate leads. Your site can deliver a clear picture about your business to your target audience, anytime and anywhere.
Customer behavior is becoming more complex and user journeys from seeing an ad, to considering a brand, to visiting a site and either requesting a quote or contacting customer service can take on a variety of different steps. The goal of CRO is really to ease user journeys and actions and deliver a signification increase in conversions and sales.
More businesses are realizing the importance of their customers impression & experience with their brand as a way to build trust and loyalty. As user behavior matures and the quality standards for good User Experience continue to evolve, users are becoming less tolerant of bad ones.
Community Management is all about building & nurturing social relationships and how your brand communicates with your audiences online. While community management should be a key part of any digital marketing plan, engaging with your community becomes critical to foster customer loyalty and remain top of mind.
Over the years email marketing has involved considerably and is still an effective and affordable marketing tool. It can help businesses to reach new customers, keep current customers informed and updated about promotions and offer discount codes to encourage loyalty just to name a few.
THE PROOF IS IN THE PUDDING
AND MY PROJECT TIMELINE FOR YOUR REFERENCE
RESEARCH & ASSESSMENT
DAY1
First you need to tell me everything about your goals & objectives. I’ll also look at your competitive landscape and develop a buyer profile to get a good understanding of your current situation.
STRATEGY DEVELOPMENT
Day2-14
Once I have established a clear picture its time to develop your customized digital marketing strategy. Depending on your situation it might include in-bound or out-bound activities or sometimes a combination of both
SET-UP & PRODUCTION
Day14+
Once we have agreed on all the actions we need to grow your business further I will start to set-up all relevant accounts & tools and do the ground work.
LAUNCH & CONNECT
Month1-12
Now this is where the magic happens all actions are in full swing and finally you’ll see some tangible results.
DELIVER & CONVERT
Month3+
And of course I will continuously measure performance and optimize or change actions based on best possible ROI.
UPtimiser Plans
No funny business – here’s what transparent pricing should look like
Some of the clients I have worked with.
MUCHAS GRACIAS
Justin Bowman
CEO @ Air Charter Service
“When it comes to digital marketing, the first person I turn to is Amir. He and his team get straight to the point with the goal of making you more money. Work with them.”
Michael Ryan
CEO @ Let’s Go Motorhomes
“Amir isn’t your typical digital marketing consultant. He understands quality traffic and more importantly, the vitalness of conversions. If you have a chance to work with him, take it. He is a marketing unicorn.”
Frequently Asked Questions
Do I need a digital marketing agency?
If you want to promote and sell your products or services more effectively online, working with a digital marketing agency is essential for short and long-term business success. Partnering with the right agency means you can maximize your growth potential while at the same time having the flexibility on how to spend your marketing budget.
What types of businesses do we work with?
We work with different types of businesses, from small and midsize businesses such as lawyers, IT companies and start-up’s to multinational brands such as banks and travel companies. Working with clients from different industries helps us to get a better understanding of their business models and what unique role digital marketing plays for each one of them.
How much do we charge?
All our campaigns and projects are completely bespoke based on client requirements so exact figures can only be provided once an initial strategy has been developed. Most client budgets rang from HK$8,000.00 to HK$50,000.00 depending on scope and level of service. Budgets can easily be adjusted based on business or strategy updates.
What are our payment terms?
For all our retainer clients we invoice monthly with a 30-day payment window. For biddable media campaigns such as Adwords or Facebook Ads we do require media budgets to be fully covered upfront by our clients. For all web development projects, we do require an upfront payment of 50%. For new clients who require short-term project work we invoice with a 14-day payment window.
Do you have minimum lengths contracts?
While we do prefer longer client commitments, as it helps us with strategic planning and resourcing (we can use certain tactics that may require a couple of month to get implement but will provide more impactful results) we understand that some businesses require a certain level of flexibilitythat’s why we are also happy to work on a short-term and monthly basis.
How will I be able to contact you?
We are a little different to other agencies in that the people who you work with and communicate are the same people actually doing the work. All our clients have our direct contact details, including phone number, WhatsApp and email. Based on agreement we can arrange regular calls and visits to make sure you are always up-to-date with work in progress.
How do I know what you'll be working on?
At UPtimiser, we believe in keeping an open line of communication with our clients that’s why we usually recommend to set-up task-management tool to provide our clients with full transparency. Regardless we’ll send performance reportson a monthly basis outlining developments as well as completed tasks and upcoming work.
Do we stop work as soon as budgets are used up?
We are passionate about digital marketing and always try to exceed client expectations. Sometimes we might get carried away and do some additional work for our clients which is great news as we would never charge extra for this. But we also might be at a critical point of a project where we may transfer time from a future month or ask clients to add additional budget.
Can we come and see your office?
In order to keep our rates as competitive as possible and hire the best talent all over Asia we have decided to move our agency remote. Fortunately, we are using various powerful tools such as Slack, WhatsApp and Asana which have not only helped us to maintain but actually improve communication and outcome with all our clients. But we never underestimate the value of face to face so video calls are great option to discuss critical project requirements.
What qualifications do you hold?
Our team hold some of the most credible and relevant digital marketing certifications in the market. We are Google Analytics and AdWords qualified, as well as Facebook Ad and HubSpot Inbound Marketing certified. Furthermore, our management team hold bachelor degrees in business management and marketing communication.
Digital Marketing Advice
Have any questions? Ask me anything and I will try to respond as best as I can.
Ask away
Ignore this section just pleasing Google robots here
Hong Kong’s Leading Online Marketing Company
UPtimiser is a Hong Kong-based performance driven online marketing and SEO services company. Our office is based in the heart of Tsim Sha Tsui. At UPtimiser we utilise our in-depth channel expertise and experience of SEM, SEO, Social and Content Marketing to help businesses grow their online traffic and sales. We work with clients from all different types of industries, from small businesses to famous international brands.
At UPtimiser we believe ourselves to be the leading performance marketing and SEO agency in Hong Kong which offers one of the most competitive rates of any of the top tier agencies. Since day one, our promise has always been to be the most trusted client partner who provides transparent and results oriented online marketing services to an industry that has built itself a reputation for wildly under-delivering and over-promising impossible results. Our team of experienced digital marketing consultants are consistently delivering great results, providing education and guidance for our long list of satisfied clients.
Hard data is our foundation to establish clear campaign and project objectives. We monitor developments and report on progress with meaningful insights and statistics which has gained us a reputation for being one of Hong Kong’s leading digital marketing and SEO agencies. Our team of digital marketing experts are some of the brightest professionals in the market and are considered to be industry thought leaders. From day one your UPtimiser account manager will guide and advice you on best possible strategies & recommendations for maximal online success.
Delivering innovative online marketing solutions which provide sustainable growth for our clients does not come easily. It takes the right set of people with channel expertise, meticulous planning, out of the box thinking, curiosity and an absolute will to finish any project until its completed. What’s more, at UPtimiser we are 100% committed to our community. We understand our responsibility toward the environment and support charities with discounted or free support and online marketing services.
Want to work with results driven digital marketing experts?
Get in touch today and see how our team of online marketing professionals can help you grow website leads, sales and traffic instantly. New clients can also claim a free digital marketing strategy session worth $2,5000.00 HKD.
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